Seeing how design had infiltrated many different contexts, Prof Steve Reay considered why design didn’t have a stronger presence healthcare. After several serendipitous meetings, an opportunity to explore the role of design in a healthcare setting presented itself. In 2013, moving a design studio into Auckland Hospital, the DHW Lab was created. “If you want something to exist, start by putting a sign on the door.” The studio attempted to focus on a human-centred approach through consultancy, teaching and research. The DHW Lab project ran for five years. This research project was a story of the role of prototyping (learning and failing fast). The outcome of this iterative approach applied to an organisation’s operational efforts led to insights that informed not only Good Health Design (Auckland University of Technology), but were taken away by other design research organisations looking to explore similar approaches in their contexts. The results were a new organisation that could better recognise and define its values, provide trust and defend its beliefs that design had a place in healthcare, but that it needed to be design-led and evidenced through research.